See all 1 image s. This book deals with the activities of the Anglo-Dutch multinational during the war.
- 1st Edition.
- International Business and National War Interests: Unilever between Reich and empire, 1939-45.
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Given the various threats faced by Unilever during the Nazi period, Ben Wubs argues that it was not self evident that the company would survive the war. Based on research into company sources which were hitherto unavailable, he shows the effect of the war on Unilever as well as the changing conditions in the European food, oil and fats and soap industries. Simultaneously, it explores the external conditions, which helped the company to survive the war.
The author argues that Unilever survived World War II because the group had prepared itself legally well in advance. As a consequence, the company could easily be split in two autonomous parts.
The deteriorating war conditions for Nazi Germany eventually worked to the advantage of the company. Home Theaters Headphones.
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